Let’s take a look at a real-world example
Mark, a 28-year-old family man from Baltimore was a real target for fraudulent debt relief businesses from the get-go. The year was 2012, and his hours at work had been cut back. He had $40,000 worth of debt of every description.
He had two children and he was desperate for a way to not have to make thousands of dollars in monthly payments. These con artists do look for people like this. When they learn of one, the calls started coming in.
The rep who makes the marketing call and deals with the customers is usually a person with a confident, authoritative and cheerful manner. To someone who’s deep in financial trouble, just to hear a voice like that calling and telling them that there is help at hand, can sound completely convincing.